I really feel emotional scripting this! At this time marks one thing very particular as we launch our pure, vitamin-powered topical Haircare Vary! I actually can’t imagine that is occurring. I keep in mind the day we began this challenge, nearly three years in the past, and it’s one thing you’ve got been asking for since day one…now right here we lastly are! What a journey it has been.
The reality is, I all the time struggled to search out the stability between pure haircare and merchandise that had been designed for top efficiency. I wished to create a topical vary that delivered each, to assist you all additional in your hair journeys.
I began working with our scientist and main hair biochemist, Annabelle, to create a shampoo and conditioner that starred our much-loved nutritional vitamins because the hero lively substances. Not solely that – it will be a pure haircare revolution! Pure formulation which might be free from nasties, but are science-focused and ship outcomes.
I’m so happy with what we’re launching at present! The 2-Step Vitamin Haircare System options the Purifying Vitamin Shampoo and Nourishing Vitamin Conditioner. Each little bit of consideration to element has gone into these formulations. We put in all the good things and not noted the remainder – it’s 100% free from parabens, sulfates and artificial fragrances, and can be 100% vegan and never examined on animals.
The shampoo is actually a clear innovation for scalp and hair, formulated to softly foam into a great lather (one thing I might by no means discover in a pure shampoo!), cleanse and purify, while revitalising, replenishing and constructing shine. Subsequent, the luxurious cream conditioner enhances it completely. It’s ultra-hydrating and repairing, plus makes use of a complicated nutrient molecule supply system to deeply infuse hair and scalp with restorative and shine-enhancing actives. Plus, this conditioner detangles and softens the hair – one other gamechanger for pure haircare.
Together with Annabelle, I developed our signature JSH Miracle Hair Advanced™, which is infused into each merchandise. It comprises 7 science-backed nutritional vitamins, vitamins and botanicals for a wholesome scalp and silky, easy, very important hair. Our bespoke mix infuses a rigorously curated mixture of Vegan Keratin, Professional-Vitamin B5, Vitamin C, Calendula, Avocado Oil, Vitamin E and Frankincense.
As specialists within the ingestible haircare area, you’ve got seen my ardour for dietary supplements made with nutritional vitamins. I simply hope you FEEL the fervour and care that has gone into this topical haircare vary, designed to actually nourish your scalp and remodel your hair from root to tip.
I’ve been trialing it myself for some time now and my hair has actually by no means been higher. I’m so excited so that you can expertise this too!
Love Jess xo