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Therapeutic massage Franchises Supply Advantages, Bonuses and New Firm Cultures in Response to Labor Scarcity

Nationwide therapeutic massage franchises are responding to a labor scarcity by rising advantages, providing bonuses and overhauling firm cultures—all in an effort to carry extra therapeutic massage therapists onboard.

Since 2020, practically each a part of life within the U.S. has been impacted in a method or one other by the COVID-19 pandemic—together with a labor scarcity, not sufficient staff to completely workers many industries, together with therapeutic massage remedy. Two years after the onset of the pandemic, the scarcity persists, and whereas nationwide therapeutic massage franchises are for probably the most half nonetheless targeted on enlargement, the scarcity continues to be a regarding problem.

Nathan Nordstrom
Nathan Nordstrom

“We want extra workers all the way in which throughout the board,” stated Nathan Nordstrom, chief wellness officer, Hand & Stone, “however we’re striving to assist each facet of the staff who’re at Hand & Stone, in addition to those that are coming in, as a result of we all the time need to have progress and stability of who we’ve.” Nordstrom additionally famous that the corporate plans to broaden by 50 new franchise places annually.

MASSAGE Journal reached out to a number of main therapeutic massage remedy franchise firms to search out out what they’re doing to draw and retain therapeutic massage therapist workers. They highlighted for us among the distinctive factors of working at every; particular advantages supplied equivalent to paid break day, sign-on bonuses and free persevering with schooling; and how much firm tradition you may anticipate as an worker.

Parts Therapeutic massage

Parts Therapeutic massage, based in 2006 by therapeutic massage therapist Michele Maruniak, has greater than 250 franchise places. Its branches supply widespread modalities together with Swedish, deep tissue, prenatal, sports activities and trigger-point, in addition to stretching. Classes will be personalized with add-ons together with scorching stones, aromatherapy and cupping.

As well as, Parts affords their very own branded methods: AromaRitual Remedy, wherein one in every of 4 blends of important oils—Candy Orange, Energize, Calm and Refresh—are utilized to the consumer’s pulse factors; and Integrative Reflexology Therapeutic massage, which mixes reflexology with conventional therapeutic massage.

Compensation and advantages packages fluctuate relying on the franchisee, famous Parts’ web site, however amongst potential profit choices are free month-to-month therapeutic massage; contributions towards medical health insurance premiums; reductions on legal responsibility insurance coverage; persevering with schooling; and paid break day.

Parts defines its company tradition as based on three rules: appreciation for the therapeutic energy of therapeutic massage; mutual respect; and honor for the therapeutic massage therapist, permitting them to shine and construct a powerful, repeat clientele.

(Editor’s notice: Parts Therapeutic massage acknowledged they have been unable to reply to requests for info/interviews for this text, so the data right here has been compiled from the corporate’s web site.)

Hand & Stone

Based in 2004, Hand & Stone has greater than 500 places. Along with facials, hair removing providers, and customary therapeutic massage choices like Swedish, deep tissue, sports activities and prenatal, additionally they supply scorching stone therapeutic massage, oncology therapeutic massage, Himalayan salt therapeutic massage and decompression remedy. Shoppers can even add percussive remedy to a session.

Hand & Stone additionally sells branded providers CryoSlimming and CryoToning, which use cold and warm remedy to cut back fats cells and tone and tighten pores and skin.

Maureen Brent
Maureen Brent

The corporate affords worker advantages, however they fluctuate by franchise location, stated Maureen Brent, nationwide director of recruitment ops, Hand & Stone. “Every proprietor and every spa could have incentives that aren’t the identical,” she stated. “A whole lot of our franchisees are providing PTO, well being, worker referral applications, tuition reimbursement, a retention bonus, a sign-on bonus.”

Brent describes Hand & Stone’s firm tradition with three phrases: team-focused, growth-minded and modern. She famous that the corporate strives to assist the well-being of the therapeutic massage remedy business, one instance being their partnerships with greater than 80 U.S. therapeutic massage faculties. These partnerships assure new graduates an employment interview on the franchise location of their alternative. In addition they assist the expansion and improvement of their workers by their Elite Therapeutic massage Therapist program; therapists who full a sure persevering with schooling observe and meet different necessities can earn the job title of Elite Therapeutic massage Therapist.

“We don’t need anybody to be bored of their therapeutic massage career,” stated Nordstrom.

LaVida Therapeutic massage

LaVida Therapeutic massage, based in 2007, has greater than 50 places within the U.S. Along with signature facials and several other widespread varieties of therapeutic massage, it affords reflexology, TMJ Remedy Therapeutic massage, Migraine Remedy Therapeutic massage, Cranial Sacral Remedy, and Reiki Power Therapeutic massage. Enhancements embrace lymphatic drainage, heat bamboo therapeutic massage sticks, cupping, scorching stones, hand and foot scrubs, and aromatherapy.

Details about LaVida worker advantages will not be accessible.

“The LaVida Therapeutic massage mission is to enhance the lives of our visitors by distinctive therapies, merchandise, schooling, and buyer care,” notes the corporate’s web site. “Every LaVida Therapeutic massage location brings this mission to life as a cushty Wellness Heart providing extremely customizable therapeutic massage providers and helpful merchandise.”

(Editor’s notice: LaVida Therapeutic massage didn’t reply to requests for info/interviews for this text, so the data right here has been compiled from the corporate’s web site.)

Therapeutic massage Envy

Therapeutic massage Envy was based in 2002 and has greater than 1,150 franchise places within the U.S. They provide personalized facials, Whole Physique Stretch (assisted stretching), and therapeutic massage personalized to the consumer’s preferences. Add-on providers embrace scorching stones, Speedy Rigidity Aid (therapy with a therapeutic massage gun), aromatherapy, CyMe Increase skin-enhancing serums, exfoliating foot and hand therapies, CBD cream, Enhanced Muscle Remedy (warming and cooling therapies), and kinesiology taping.

Therapeutic massage Envy’s firm advantages packages fluctuate by location, however some widespread to all branches embrace an Worker Help Program; free, full membership within the American Therapeutic massage Remedy Affiliation; and persevering with schooling.

Shawn Haycock
Shawn Haycock

“As a therapist at a Therapeutic massage Envy franchised location, you’ll have entry to as much as 16 free CEs per 12 months by the collaboration with AMTA,” stated Shawn Haycock, govt director of therapeutic massage remedy and business relations and co-founder of Therapeutic massage Envy. “Additionally, many Therapeutic massage Envy franchised places present superior coaching for sure therapeutic massage modalities, in addition to coaching for branded enhancements.”

Of Therapeutic massage Envy’s firm tradition, Haycock stated: “Our model is based on the bedrock values of gratitude, empathy, optimism, excellence and consistency. Since each location is owned and operated by particular person franchisees, our franchisees construct on this model basis. Every location has a singular tradition that aligns with that franchisee’s workers, clients and regional variations.”

Therapeutic massage Heights

Based in 2004, Therapeutic massage Heights has greater than 120 Retreat places. They provide skincare and therapeutic therapeutic massage; amongst modalities accessible are Swedish, deep tissue, prenatal and sports activities. In addition they have 30-minute “Focused Remedies” specializing in neck and shoulders or legs and toes. Aromatherapy is offered as an add-on to therapeutic massage.

CG Funk
CG Funk

At Therapeutic massage Heights, hiring practices, office tradition, compensation and advantages fluctuate by location. “We don’t straight handle our franchisees’ efforts in recruiting and retention. These efforts are as much as the franchisee, and so they all have totally different approaches,” stated CG Funk, senior vice chairman of tradition & business relations, Therapeutic massage Heights.

An April 2022 press launch describes the corporate’s ongoing efforts to construct relationships with purchasers in addition to nurture workers. “Therapeutic massage Heights will roll out a collection of Tradition of Care initiatives over the approaching months,” the discharge famous. “It will embrace particular promotions and giveaways supplied to members of the neighborhood who look after others, equivalent to nurses, first responders, and academics. As well as, Therapeutic massage Heights is launching inside care applications to assist franchisees in creating and sustaining inspiring and fascinating work environments for his or her Retreat workers.”


Based in 2008, MassageLuXe has 69 places within the U.S. Along with facials and face and physique waxing, it affords Swedish, deep tissue, prenatal and different widespread therapeutic massage modalities, plus scorching stone, reflexology and trigger-point therapeutic massage. Accessible add-ons embrace aromatherapy, foot scrubs and LuXe Deep Aid, which makes use of warming and cooling therapies throughout a therapeutic massage. MassageLuXe additionally affords scalp therapeutic massage with a vitamin scalp therapy product.

Kristen Pechacek
Kristen Pechacek

Wage and advantages are decided by every particular person MassageLuXe franchisee, stated Kristen Pechacek, chief progress officer, MassageLuXe. “Throughout the system, franchisees at MassageLuXe are paying extra and so they’re extra advantages,” she famous. She provides that some franchisees are providing free CEs, paid break day, medical health insurance, bonuses and protection of the price of therapists’ legal responsibility insurance coverage.

“Each franchisee does slightly little bit of a unique mixture of these issues,” she stated, “however over the previous couple of years, each franchisee has made refinements and expansions on the way in which that they compensate their licensed therapeutic massage therapists.”

What’s particular about working at a MassageLuXe location? A number of components set the franchise aside, stated Pechacek. She cites the corporate’s robust advertising and marketing assist that retains bringing purchasers within the door. “Our spas are very busy,” she stated, noting that greater than half of appointments are made by MassageLuXe members, in order a therapist it’s potential to construct consumer relationships over time.

The corporate additionally permits some freedom in selecting the way you carry out therapeutic massage. “We permit for lots of flexibility,” she stated. “Some folks like to begin face down, face up, heat towel incorporation in numerous methods, aromatherapy; we’re actually versatile with the way in which that our therapeutic massage therapists carry out as a result of we would like them to carry out in a method that they really feel snug and that they’re greatest in.”

Allison M. Payne

In regards to the Writer

Allison M. Payne is an impartial author and editor based mostly in northeast Florida. She has written many articles for MASSAGE Journal, together with “Program Restores Wholesome Contact to Trauma Survivors’ Lives” and “5 Methods to Make Certain Your Therapeutic massage Advertising Appeals to a Various Clientele.”

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