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All of it started with a actually good hair day.
Earlier than Matt Newman (aka @mattloveshair) grew to become one in all TikTok’s resident hair specialists, he labored as a stylist’s assistant throughout trend reveals and shoots, however as his freelance gigs got here to a halt in 2020, his boyfriend prompt he strive making hair movies for enjoyable. Why not, proper?
“I began posting some hair content material, and the primary few concepts did not actually click on, however since I blow-dried my hair the primary day to make content material, I made just a few extra movies because the week went on,” he tells me over the cellphone. (By no means let a great blow-dry go undocumented, as they are saying.) “On the finish of the week, the final video I posted bought just a few hundred thousand views, and I took that and ran with it.”
Because the viral TikTok that began all of it (a dry shampoo hack!), Newman’s web page has skyrocketed in recognition—now, over 1,000,000 customers eagerly devour his hairstyling hacks, professional product recs, and, after all, his bouncy blowout tutorials. Just lately, I used to be fortunate sufficient to talk with Newman about the entire above, together with the face masks that bought him via a six-hour flight, the forehead gel he was determined to get his palms on in Europe, and the hair balm that is 100% well worth the steep price ticket. Beneath, he shares all the things he swears by proper now.
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