I’ve noticed that almost all docs’ places of work are actually utilizing textual content messages or a collection of texts to remind shoppers of their appointments. They use texting as a result of it really works and it decreases the speed of no-show appointments, which impacts many well being and service-related companies.
A few years in the past, my kids’s dentist began sending out a collection of reminder texts for his or her six-month checkup appointments. The primary reminder textual content is available in about seven days earlier than their appointment. The subsequent textual content comes within the day earlier than the appointment and the final textual content is the day of the appointment. Often, I’ve acquired a textual content inside two hours of the appointment.
Whereas that many texts might sound extreme, I’ve personally come to understand it. In right this moment’s world of distractions and overwhelm, it virtually takes that kind of cue to have my consideration to meet my appointment obligations.
This notion of textual content message appointment reminders brings us to the fashionable expectations of the common therapeutic massage consumer.
To Textual content or To not Textual content
The upside of reminder texts on your therapeutic massage remedy shoppers is apparent. Texts serve to lower your no-shows or last-minute cancellations from not recalling the reserved appointment. The draw back of reminder texts is that it’ll additionally doubtlessly improve your no-shows, however for a special cause.
As soon as your consumer involves anticipate a reminder textual content from you for his or her appointment, the precedent is about. Your consumer will await, and require, a reminder from you and lose the diligence to recollect the appointment themselves.
The dilemma with your small business and texting is that your consumer is most certainly already conditioned to such a reminder. If you’re experiencing a excessive charge of shoppers not exhibiting up for his or her appointments, it could possibly be that you simply simply want to fulfill this conditioned response.
We’re going to have a look at two methods you may strategy integrating textual content reminders into your apply.
Method #1: Self-Directed Reminders
That is the simplest strategy as a result of it’s free. That is the place you intend time at first or finish of every day to ship out reminder texts for shoppers coming in a single to 2 days from now.
This methodology is an excellent strategy to begin out when it’s worthwhile to management your time and cash. It is usually cost-effective in case your apply is small and doesn’t warrant using a reminder service, which we are going to speak about subsequent.
There are few concerns with the manual-sending possibility. Greatest apply is to ask shoppers’ permission to ship reminder texts previous to sending them. Additionally, make sure that your cellphone plan permits you limitless texting or that you understand how many texts you may ship to keep away from overage costs.
If you happen to begin doing reminder texts, particularly and not using a service, it’s worthwhile to decide to consistency. It’s unprofessional to overlook to ship texts or be haphazard in your efforts to ship them. Shoppers must know they will depend on you to persistently remind them of their appointments as a part of your new customer support to them.
It doesn’t work to solely ship reminder texts the morning of appointments. If for some cause the consumer actually didn’t bear in mind, giving them a while to rearrange their day and obligations is a courtesy. If they should cancel, it additionally provides you time to fill that point slot in order to not lose the revenue.
Method #2: Paid Reminder Companies
This feature requires that you simply analysis and choose a paid service that manages textual content reminders for you.
Most therapeutic massage workplace software program applications supply textual content reminders within the mid-level to high-end month-to-month packages. The benefit to that is that when somebody books an appointment with you, there’s automation working for you within the background, cuing the textual content reminder to be carried out as soon as the appointment is about. Most techniques will verify with the consumer that the appointment was made on the date it was scheduled, after which additionally ship a reminder simply previous to the appointment.
If all you want is a texting characteristic, there are text-only providers you may combine with your small business practices. These apps or applications require that you simply take the time to enter every appointment reminder into the system with repeating options for returning shoppers.
This helps resolve the day-to-day requirement of manually typing reminder texts, permitting you to batch this process to inputting info a couple of times per week. This is able to be a useful answer if you happen to solely want a textual content reminder to be carried out for you whereas managing your small business with a paper calendar.
Textual content-only providers may also combine with somebody’s private digital calendar related to their e mail, which may combine with your personal digital calendar. I do know therapists who handle their appointment calendar via their e mail account. They arrange “conferences” with their shoppers and the calendar reminders notify shoppers, however provided that shoppers’ notifications are turned on. The extra reminder textual content helps and helps handle such a scheduling choice.
Lastly, including textual content reminders into your small business apply will be thought-about a useful improve in customer support. I’m a agency believer that while you improve the way you serve your shoppers, it creates the longer term alternative on your pricing to extend as nicely. Nice customer support is all the time a key element to growing your pricing construction whereas sustaining your present clientele.
Whichever possibility is your choice, consistency would be the requirement for you with textual content appointment reminders. Select the choice that helps you greatest with your small business construction and conduct. We’re in an period that can require extra from you to not solely assist your consumer with their well being and well-being, however to reach on time to these appointments.
Concerning the Writer
Amy Bradley Radford, LMT, BCTMB, has been a therapeutic massage therapist and educator for greater than 25 years. She is the proprietor of Therapeutic massage Enterprise Strategies and the developer of PPS (Ache Patterns and Options) Seminars CE programs and a Nationwide Certification Board for Therapeutic Therapeutic massage & Bodywork-approved CE supplier. Her articles for MASSAGE Journal embody “MTs Ask: What Are Precise Steps I Can Take to Elevate Charges?”