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rolling up our mats… – Hyde


pricey hyde neighborhood,

with grateful hearts we share with you the troublesome determination we’ve made to shut our small enterprise. bringing you the easiest yoga clothes in sustainable materials has been a pleasure and a privilege, and an enormous a part of our private work to reside the values of the yoga apply.

ak (proper) launched the road out of her decrease manhattan condominium in 2005, and she or he & brook joined forces in 2011 to increase the gathering and transfer operations to california. manufacturing in la at a comparatively small scale has at all times had its challenges, however doing so in the course of the pandemic has meant navigating a number of manufacturing facility closures, sourcing dilemmas and rising prices at each flip.

utilizing the insights we’ve gained from our mixed fifty (!) years of yoga, particularly pramana (appropriate notion) and viveka (discernment), we’ve arrived on the unhappy however mandatory determination to shut our doorways.

transitioning away from the vocation that has related us to yoga communities throughout the nation and world wide fills us with overwhelming gratitude. we provide honest thanks to every of you who has worn hyde in your mats and in your lives over these final twenty years. thanks for believing, as we nonetheless do, that what you put on issues.

although we received’t be releasing the brand new assortment we’d hoped would launch this fall, we’re now providing a sitewide 40% off sale on our remaining stock whereas provides final. for sure: all gross sales are last.

with love and gratitude,
ak & brook

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